Harlee Buford - Supplemental Post #4
Lately, I’ve been thinking of the popularity of reality TV and reality TV stars as the first season of Love Island All Stars wrapped up a few days ago. I find this type of stardom to be really interesting as reality stars are kind of in-between celebrities and influencers. Love Island UK is my favorite reality show and one of my favorite shows period and to say I’m obsessed is an understatement. I’ve watched every season of the UK version, as well as Love Island Games, Love Island All Stars, the first season of Love Island South Africa, and every season of Love Island USA. My friend is just as obsessed so we constantly rave about the stars and the series. Love Island has become so big that there are countless versions of the show in numerous countries, such as Spain, France, Germany, Australia, Greece, Poland, Albania, Romania, Norway—and that is barely touching the surface.
Basically, a bunch of single people go into a villa without any contact with the outside world and couple up with other islanders in hopes of finding love. New islanders come in, some are dumped, and there is a lot of drama (obviously). The show also includes games and challenges to test couples and cause more drama. The show returns every summer and sometimes during winter (summer in South Africa where another villa is located), at least for the UK version. And the cherry on top is that there is a new episode every single day for about eight weeks (for the UK version). I enjoy the communal experience of watching an episode as it airs and going on Twitter (or ‘X’) and TikTok while watching or after watching to see what people think. Lastly, on the final episode, the public vote on which couple they want to win the show and the winning couple will take home a prize of 50,000 GBP.
While watching the show, the public not only become obsessed with individual islanders, but with certain couples. As we watch the couples' relationships develop from the start, it is easy to become more attached to them than we would to normal celebrity couples. Further, some islanders have become so successful to start brands or have their own show starring themselves after leaving the villa. Likewise, some couples have actually lasted after the show and are now married with kids.
I think an obsession with reality stars is almost easier to fall into than other up and coming stars because we meet them in a setting that is depicted as entirely real and authentic (which is obviously not true). We are watching real people who become famous for being themselves, similar to influencers. Sometimes, my friend and I accidentally call the people on the show ‘characters,' as in the back of our minds we know that aspects of the show are not authentic and that certain people are edited to appear a certain way.
Overall, I think there is a certain intimacy with reality stars because although they become famous for being themselves, they become famous as a result of someone else's control or configuration of their persona/image. On the other hand, influencers typically become famous by editing themselves, crafting and controlling their own image.
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