Let me begin by acknowledging that while it is true that I have loved Taylor Swift’s music for well over a decade, I do not believe my feelings for Swift limit my ability to objectively analyze her career in an academic setting. The same cannot be said, it would seem, about Myles McNutt. It becomes clear early on in his piece what he thinks about Swift. This is evidenced by his dismissive language, biased sources, and glaring oversights. Although I agree with his reading of the “Voice Memos” Swift includes on the deluxe edition of 1989 as examples of post-feminist paratexts, McNutt then attempts to reflect his analysis of this one component of Swift’s oeuvre onto her entire career and star image. As is commonly acknowledged in popular discourse, Taylor Swift is what some have coined a “ capitalist queen . ” She has recently been criticized for producing and marketing an exorbitant amount of vinyl variants for new albums in...
As we’ve discussed before, our class’s content has matched up perfectly throughout the course of the semester with occurrences in the world of popular culture—from Beyoncé’s release of Cowboy Carter to Jennifer Lopez’s iconic interview revealing her go-to bodega order (if you know, you know). For this final week, I find it fitting that we are talking about influencers, sandwiched in between Coachella Weekend 1 and Coachella Weekend 2. Not only is Coachella the biggest music festival in the US, but it is also a feeding grounds for companies to advertise their products through sponsoring influencer’s trips to the festival. Most influencers like Madeleine White and Alix Earle attend Coachella as brand ambassadors, acting as the face of a specific companies. This year, Madeleine represented American Express (an ironic pairing given her British upbringing) and Alix represented the soda brand Poppi. This equation represents a win-...
Comments
Post a Comment